Mizuno USA offers interactive experience at new - sportstextiles: Lea SportsTextiles

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Mizuno USA offers interactive experience at new store

19/04/2017
Mizuno USA has officially opened the Mizuno Experience Centre, which it describes as “a premium, interactive environment that immerses athletes in the history, innovation and craftsmanship” of the company. 

The facility, the first of its kind, is located in Atlanta, US. It showcases the Mizuno products available in North America across various sports categories, including baseball, volleyball, golf and running. 

Customers can explore the products through interactive displays and there are specialised labs for each sport that allow them to test and purchase custom fit items. The Run Lab, for example, gives runners the opportunity to be fitted for a pair of Mizuno running shoes that are tailored to their stride. 

“The Mizuno Experience Centre gives athletes the ability to find the right gear that optimises their performance and meets their personal preferences,” explained Mark O’Brien, president of Mizuno USA.

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