Nike could do online deal with Amazon - sportstextiles: Lea SportsTextiles

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Nike could do online deal with Amazon

23/06/2017
Sports brand Nike could soon start selling its products directly on Amazon.com, according to a report from Reuters. It quoted finance company Goldman Sachs as saying such a move could increase Nike’s revenue in the US by between $300 million and $500 million.

Commentators have said that a formal partnership with Nike would encourage Amazon to take a stronger line on controlling sellers who offer fake products on its online marketplace.

What Reuters described as “weeding out” third-party sellers trading discounted Nike inventory on Amazon would increase the brand’s chances of selling full-price product to Amazon shoppers.


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