Nike lays foundations for future growth: CEO
03/07/2017
The majority of this revenue came from its core Nike brand, which saw its revenue increase 8% to $32.2 billion. The company said this was driven by growth in key categories, including sportswear, running and the Jordan brand. Footwear sales increased 8% during this period, while apparel sales were 9% higher.
The brand also experienced strong sales growth in all geographical regions, most notably Western Europe (+11%) and Greater China (17%). There was also a 14% growth in revenue from emerging markets.
Revenue from the Converse footwear brand was $2 billion, 6% higher than in the previous financial year. This was driven by growth in the US and Europe.
The chairman and president of Nike, Mark parker, said the company was laying a “lasting foundation for future growth” and predicted that the current financial year will be an important one for Nike innovation.
Image courtesy of Nike.
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