Nike offers customised shoes in 90 minutes
05/09/2017
The experience begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customized into patterns through shifts to size and colour.
“The intention of the project is to bring to life the collaborative design experience that we offer our athletes,” said Mark Smith, vice-president of innovation special projects. “They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less than 90 minutes.”
Once the final design is chosen, each Nike Presto X is built in the studio in roughly an hour.
“The Nike Makers’ Experience is a fast, fun, interactive, one-of-a-kind design experience. It takes most people longer to come up with their idea than it does for us to make it,” adds Smith. “It’s the future you don’t have to wait for.”
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