‘Active’ and ‘Athleisure’ are among Wool Lab trends at Pitti Filati
28/06/2017
Among the trends highlighted in the presentation are themes called ‘Active’ and ‘Athleisure’.
The first of these presents what The Woolmark Company calls “the most technically performing wool fabrics and yarns, mixed with technical fibres, to ensure the best results during physical activity”. In the build-up to Pitti Filati, the organisation said these fabrics and yarns show off “technology enriched with the most innovative finishing treatments, suitable to match every climate and discipline, indoor and outdoor”.
It went on to define athleisure as clothing that “blurs the line between fashion and activewear, with the latter being used in a non-active, casual way with a modern, stylish look”. It then said that merino wool’s ability to combine comfort and flexibility with “casual elegance” positions it well to cater to this market.
“Each edition of The Wool Lab is created in collaboration with the world’s most innovative and quality-oriented spinners and weavers to present an inspirational sourcing guide available for designers and brands to view,” said The Woolmark Company’s managing director, Stuart McCullough, at the start of the exhibition.
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