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Woolmark updates its Wool Lab guide for 2019

Wool promotions body The Woolmark Company is presenting the spring-summer 2020 edition of its Wool Lab at the ongoing Pitti Uomo exhibition in Florence, Italy (January 8-11).

This seasonal guide highlights the latest trends in Merino wool fabrics and yarns. It is created in collaboration with spinners and weavers from across the world. 

It is divided into product categories, which Woolmark has said is designed “to facilitate and better address the research of fabrics and yarns, and to provide a more focused and direct approach to the sourcing of materials and innovate product.”

The six Wool Lab categories for spring-summer 2020 are: suiting, outerwear, shirts & blouses, jersey & knitwear, informal and lab. Trends related to Merino wool in sportswear and denim will also be presented. 

Woolmark is introducing a new digital component of the Wool Lab at Pitti Uomo. Using devices provided at the organisation’s booth, visitors are able to scan the QR code of a swatch and immediately receive an email with requested details and contact information of the manufacturer.