Promotions body says wool clothing is the ‘responsible choice’

11/09/2018
As part of its recently announced campaign to emphasise the natural qualities of wool, promotions body The Woolmark Company has pointed out that wool, like other natural fibres, can contribute to “the long-term health of the planet”.

In a statement it circulated on September 11, the Woolmark Company said: “As much as 35% of microplastics in the marine environment are fibres from synthetic clothing. By contrast, natural fibres such as wool readily biodegrade, offering a less impactful solution and demonstrating that through a responsible choice of what we wear, we can ultimately contribute to the long-term health of the planet.”