Adidas and Woolmark to launch performance appare - sportstextiles: Lea SportsTextiles

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Adidas and Woolmark to launch performance apparel competition

23/01/2018
Merino wool promotions body, the Woolmark Company, is preparing to launch a new competition to champion “innovative product solutions” in the performance apparel sector.

Participants will work on new ideas for performance clothing that harness “the unique, natural attributes of merino wool”.

It said on making the announcement that it will work with sports group adidas on the new initiative and both organisations will hold a joint press conference at ISPO in Munich on January 29 to explain in more detail how the competition will work.


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