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Brands support vision of ‘new textiles economy’

28/11/2017
Brands support vision of ‘new textiles economy’
The Ellen MacArthur Foundation (EMF) has published a report that envisages a “new type of textiles economy”, in which clothes are designed differently, worn longer and recycled and reused more often.

‘A new textiles economy: Redesigning fashion’s future’ is being launched in London by Dame Ellen MacArthur and Stella McCartney.

Designer Stella McCartney said: “What excites me about the report is that it presents a roadmap for us to create better businesses and a better environment. It opens up the conversation that will allow us to find a way to work together to better our industry, for the future of fashion and for the future of the planet.”    

H&M, Lenzing, Nike and C&A Foundation - which provided funding - are among 40 fashion brands, public bodies and NGOs that have contributed.

Ms MacArthur said: “Today’s textile industry is built on an outdated linear, take-make-dispose model and is hugely wasteful and polluting. The report presents an ambitious vision of a new system, based on circular economy principles, that offers benefits to the economy, society, and the environment. We need the whole industry to rally behind it.”

Download the report from the EMF website.

Photo credit: Ellen MacArthur Foundation


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