Lenzing plans to be consumer facing
13/02/2018
"We are charting a new course to simplify our product portfolio and elevate our brand to bring more value to consumers and industry partners," said Harold Weghorst, director of brand management.
“In the long run, we plan to build Tencel not only into a trusted B2B brand, but also a preferred consumer brand, which provides B2B customers with ease to maximise marketing effectiveness and enables consumers to identify 'feel-good' products made with sustainable materials."
Tencel Active, Tencel Denim, Tencel Home, Tencel Intimate and Tencel Luxe have been created under the portfolio. New swing tags and marketing materials will be launched to provide clarity on product benefits.
Tencel Modal and Lyocell are made from wood sources are compostable and biodegradable under industrial, home, soil and marine conditions.
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