Reebok asks designers to get creative with Flexweave
12/01/2018
Flexweave has an open figure-8 construction that interlocks unlimited strands of fibres to create a single surface construction that is, Reebok claims, as strong as it is light. A new footwear collection that launches in spring 2018 will be the first range of products to use the Flexweave construction, in this case applying it to a chenille yarn.
In this new partnership, Reebok has worked with prominent design groups, including New York-based Joe Doucet x Partners, London-based Modla and Rotterdam-based Odd Matter. It asked them to “explore Flexweave’s limitless potential” to create products for fitness.
Joe Doucet x Partners came up with running gloves, Modla made an altitude training mask and Odd Matter designed a chair for use as a training aid, either in the gym or for cross-training outside.
Image shows New York designer Joe Doucet examining a Reebok Flexweave shoe.
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