Reebok upgrades shoe with Liquid Factory process
27/03/2018
The brand unveiled the Liquid Factory in October 2016. It uses state-of-the-art software and robotics to draw footwear components in 3D using a liquid material created by chemicals manufacturer BASF.
The first concept shoe produced using this technology, the Liquid Speed, featured a 3D-drawn outsole which Reebok said offered twice the energy of a conventional rubber one.
The Liquid Floatride Run shoe has 3D-printed laces created using the Liquid Factory process. They are printed directly onto the shoe and stretch across the top at key pressure points. This ensures the wearer’s foot remains in place, while also eliminating the need to tie the laces.
Reebok has said the new version of the Floatride Run is 20% lighter than the original. This is primarily down to the use of its liquid printing techniques to draw the outsole. It also claims this innovation offer increased grip. The brand has chosen to retain the Floatride cushioning midsole used in the original model.
Bill McInnis, head of Reebok Future, said: “Last year we launched the Liquid Factory concept with the Liquid Speed shoe. It was definitely a striking silhouette, as we aimed to showcase the way that the 3D-drawing process could change the way shoes are made. What we’re excited to highlight with Liquid Floatride is how we can apply the Liquid Factory process to any of our existing products, to make great shoes even better.”
He added that the next generation of the Liquid Factory project will see Reebok create an entire shoe, including outsole, cushioning and upper fit systems.
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