Reebok names new creative director - sportstextiles: Lea SportsTextiles

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Reebok names new creative director

25/10/2016
Reebok names new creative director
Sports brand Reebok has appointed Thomas Steinbruck as its creative director. This is the first time in several years that this position has been filled, the company says.

Mr Steinbruck will be in charge of the creative direction of Reebok’s footwear and apparel collections. The brand says he will be responsible for “setting trends, creating themes and providing inspiration and guidance to the design teams”. This will allow them to “deliver innovative, style-led fitness products”.

“Thomas is not only an excellent creative, he is the perfect fit for the Reebok brand as he shares our passion for creating products for our consumer that perform at the highest level for their fitness activities, while ensuring that they look and feel great and stylish in their daily lifestyles.,” said Reebok president, Matt O’Toole of his new appointment.

Mr Steinbruck described Reebok as “an amazing brand” and paid tribute to its “forward-thinking fitness products” and “iconic footwear silhouettes”. 

Image courtesy of Reebok.

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