Mission seeks to raise the bar in yoga accessories
26/01/2018
The company started off specialising in cooling towels featuring temperature-regulating fibres but has since expanded to offer a range of clothing for sport and training.
The yoga accessories collection features mat towels, quick-drying hand towels, headbands and grip socks. All items feature Mission’s VaporActive technology, which offers quicker dry rates and permanent odour control properties.
“Mission is dedicated to creating smart solutions for active consumers at all levels,” said Scott Birnbaum, Mission’s chief marketing officer. “Our team actively listens to feedback from our customers and we continually hear requests to bring our temperature innovations into yoga. We studied the market and saw that consumers aren’t satisfied, and in many cases, feel that current accessories impede their progress.”
He predicted that Mission’s new collection will “raise the bar in yoga accessories”.
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