Mission turns to 37.5 technology for first apparel range
06/03/2017
The company has previously specialised in cooling towels featuring temperature-regulating fibres from US company Coolcore.
It has now introduced the VaporActive apparel line for men and women, which features over 30 designs, including training shirts, training shorts, sports bras and performance leggings. The garments are powered by Cocona’s 37.5 cooling technology.
“As an athlete, I understand the importance of apparel not only looking great, but feeling great as well while I perform and compete at the highest level,” said Dwayne Wade (pictured), who has been testing the line on and off court.
“As an athlete-first company, we listen to the needs, desires and compromises that athletes make,” said Josh Shaw, founder and CEO of Mission. “Athletes deserve better, and that’s what we focus on.”
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