Mission Athletecare launches Coolcore-driven coo - sportstextiles: Lea SportsTextiles

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Mission Athletecare launches Coolcore-driven cooling towel

20/08/2014
Mission Athletecare launches Coolcore-driven cooling towel
Mission Athletecare, a company co-founded by athletes including tennis player Serena Williams and golfer Sergio Garcia, is launching a towel it describes as ‘revolutionary’ which uses Coolcore’s textile technology to cool the body.

The towel, when wet and ‘snapped’ to activate the cooling properties, features the patented technology that uses capillaries to spread moisture.

The company says there are no chemicals used in the process and the towel is washable, safe and includes UV protection.

Serena Williams said: “Competing all over the world means that I’m exposed to high temperatures for much of the year. The first time the lab team demonstrated the Cooling Towel technology I was blown away, and even more impressed when I started using it.”

The temperature-regulating fibres made by Coolcore, a US-based company, became the first to be awarded the Hohenstein Quality Label ‘Innovative Technology - Cooling Power’ last August.

Related stories:

Mission seeks to raise the bar in yoga accessories 26/01/2018
Mission turns to 37.5 technology for first apparel range 06/03/2017
Coolcore extends assets in thermoregulation with Tempnology purchase 08/01/2016
Extra cooling technology patent for Coolcore 23/10/2015
Keeping a cool head will be easier with Imperial hats 18/12/2014
Global expansion for Coolcore 25/11/2014
Hohenstein targets outdoor brands with antimicrobial finish for wool 24/11/2014
US firm turns to Kickstarter to fund Coolcore cooling collection 04/09/2014
New performance fabrics from Schoeller 26/06/2014
adidas unveils pre-cooling concept for World Cup 11/06/2014
Adidas ups the ante with new Climachill collection 19/03/2014
Coolcore eyes workwear segment with management shake-up 22/01/2014
X-Static has new business development director for sports 13/01/2014
Coolcore receives inaugural Hohenstein cooling certificate 27/08/2013
US firm granted patent for cooling fabric 30/05/2013
Coolcore launches chemical-free cooling 25/04/2013

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