Coolcore launches chemical-free cooling
25/04/2013
This material delivers wicking, moisture circulation and regulated evaporation to reduce the fabric’s surface temperature up to 30 degrees. It says the material is drier due to its non-cling, non-saturated nature, and because it is chemical-free, the cooling benefit never washes out.
“The industry has said that ‘dry is cool,’ but we disagree and the testing has supported that position,” said Ryan Drew, chief marketing officer. “Rather than a simple wicking function, our moisture-activated cooling technology makes sweat work for athletes and on-the-go consumers.”
The company recently earned the ‘Excellence in Technology’ recognition from German testing facility the Hohenstein Institute.
It is launching performance cooling apparel in time for spring 2014 and is expanding its markets. Recent additions to the team include Nick Skally as director of marketing and Kelly Glowik as business unit manager.
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