adidas unveils pre-cooling concept for World Cup
11/06/2014
The garments are stored in a freezer to maintain a temperature of close to freezing for 15 to 20 minutes, and use absorbent granule zones located around the lower arms and upper back, the body's primary cooling areas.
Dr Maarten Hupperets, senior researcher at adidas, said: "With some match temperatures in Brazil expected to be as warm as 30°c this summer, the adiPower pre-cooling concept will ensure body temperatures stay low and allow the world's best players to perform at their optimum level."
The garment has been in development for a number of years and has been tested on amateur and professional players, including those who play in Brazil.
Players from adidas-sponsored teams including Germany, Spain, Argentina and Colombia will be offered the garments for the tournament, which kicks off in Sao Paulo tomorrow.
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