Nike unveils ‘fastest’ boot for World Cup
29/04/2014
Unveiled by Cristiano Ronaldo in Madrid, the foot has been under development for four years and uses a new three-knit weave which puts less material between the foot and the ball to enhance players’ touch.
“Innovating for the game's best is the very soul of Nike. It is the fundamental pillar of who we are,” said Trevor Edwards, president of the Nike Brand. “Today is the culmination of that journey as we head towards Brazil.”
Extra studs at the heel offer stability, and extra traction has been placed at the toe to give players more grip and propulsion. Brio cables are knitted directly into the upper and locked into the outsole and the Dynamic Fit Collar is designed to create a better fit.
Nike and rival adidas have ramped up their football launches over the past few months in preparation for the World Cup in Brazil which begins in June.
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