X-Bionic in search of new production partners

15/02/2018
X-Technology, the company behind Swiss sports apparel brand X-Bionic, has announced that it is looking for new production and commercial partners following a decision not to continue its 20-year relationship with Italian group Trerè Innovation. The change will take effect on May 1.

Trerè remains responsible for the production and marketing of the spring-summer 2018 and autumn-winter 2018-19 collections of X-Bionic products. Trerè will continue to take orders for the autumn-winter collection until the end of January 2019 and deliver those orders by February 2019.

From May 2018, X-Technology’s own sales force in Germany, Austria and Switzerland will take over relationships with trading partners for sales of future collections; it will work with “selected established agencies” to do this. In other regions, its products will continue to be marketed by
independent distributors.

For its part, Trerè Innovation will launch its own propriety outdoor clothing brand called UYN (Unleash Your Nature).