Gita to support Pinarello’s launch of US subsidiary
07/03/2018
Italian bicycle manufacturer Pinarello is aiming to increase its presence in the US market. Pinarello US is a fully-owned subsidiary of Cicli Pinarello, its Italian parent company.
“Gita has joined forces with Pinarello US to partner in the distribution of its unparalleled products and to support the brand’s innovative vision for growth,” said Giordana Andretta, vice president of Gita Sporting Goods, who will be heavily involved in the new partnership.
Ms Andretta is the daughter of Gita founder Giorgio Andretta and was the inspiration behind the Giordana brand name. It was created in 1979, the same year she was born.
Dave Vigil, president of Pinarello US, said: “Giorgio, Giordana and the entire Gita team have been an integral part of Pinarello’s success in the US market, and we look forward to their continued involvement as Pinarello looks to deepen its relationships with its dealers and increase its brand presence in the US market.”
Image shows Pinarello's Dogma F10 bicycle model.
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