Denim Virtue to sell Polygiene-treated jeans in - sportstextiles: Lea SportsTextiles

News

Denim Virtue to sell Polygiene-treated jeans in South Korea

12/07/2018
The Asian division of Los Angeles-based denim brand Denim of Virtue has launched a range of jeans treated with Polygiene’s Stay Fresh odour-control technology. 

“Denim of Virtue is searching for fabrics with state-of-the-art technologies that provides a comfortable denim with exceptional performance, and the Polygiene Stays Fresh technology helps us deliver on that. As the denim stays fresh, it can be washed less and will keep its original shape and feel longer”, says Christine Jun, CEO of Denim of Virtue Korea.

Denim of Virtue plans to eventually use the technology for the majority of jeans it sells in South Korea. This has started with the initial launch of designer jeans through a major TV shopping channel in the country. 

Ulrika Björk, CEO of Polygiene, said: “We are excited to see growth in the denim market, as Korea now is following Japan where treated denim was launched earlier this year. Polygiene Stays Fresh Technology adds functionality and performance to a pair of jeans and is perfect for denim that should not be washed too much.”

Related stories:

Polygiene appoints technical director for South Asia 20/02/2019
Polygiene to launch subsidiary in Hong Kong 19/12/2018
Polygiene puts the focus on Brazil 11/10/2018
Polygiene strengthens North American team 01/10/2018
Polygiene signs deal with South Korean sock manufacturer 21/09/2018

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.