Snowboard brands pledge their support for the EOG
09/08/2018
In addition, sports clothing and equipment brand Salomon is adding its snowboard business to its existing membership.
The EOG said the addition of these members “highlights the clear alignment and synergy between parts of the boardsports sector and the traditional outdoor industry”.
Mark Held, EOG secretary general, said: “The EOG is delighted to welcome Burton and Nitro as members. This expansion to our membership is a clear reflection of the evolving definition of ‘outdoor’, which is being driven by consumer behaviour. It’s also very good news for our growing portfolio of projects, which will really benefit from additional input and insight from Burton, Nitro and the other companies that have joined the association recently.”
The organisation now has 102 full members and 10 associate members, including brands, technology providers, retailers and national associations from across Europe.
Image credit: Burton.
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