Eastman to push Naia for womenswear in Paris - sportstextiles: Lea SportsTextiles

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Eastman to push Naia for womenswear in Paris

18/09/2018
Advanced materials developer Eastman will use the Première Vision exhibition in Paris (September 19-21) to launch its Naia cellulosic yarn for the womenswear market.

Launched in January 2017, Naia is produced from wood pulp, sourced from qualified suppliers holding internationally recognised sustainable harvesting certifications.

Eastman has said the yarn’s qualities mean that any fabric made with it will have superior breathability and moisture management. Garments made from Naia are said to be easy to care for, can be laundered at home, and have excellent wrinkle recovery and pilling resistance.

Naia will also feature at Première Vision’s ‘Smart Square’, an area dedicated to sustainable and innovative approaches to fashion. 

In line with the ethos behind Naia, Eastman’s booth at the exhibition will be made from sustainable plywood from Forest Stewardship Council (FSC) certified forests, recycled copper piping and FSC-certified paper. There will also be mannequins made from recycled carboard. 

The garments on display at the booth are inspired by fashion trends that the Naia team has identified as ideal applications for fabrics made with the yarn. 

Related stories:

Eastman extends Naia cellulose offerings 29/08/2019
Eastman snaps up Spanish cellulosic yarn producer 21/06/2019
Eastman plans advanced polyester recycling facility 08/03/2019
Première Vision takes aim at the sportswear market with new US show 22/01/2019

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