Norwegian brand to work with Gore
15/01/2019
Their co-operation will be in the form of joint social media and other communication initiatives, including direct-to-consumer communication, event participation, and photo and video
production. There will also be joint retail activity and “expert exchange”.
One expert who connects the two companies is Ole-Einar
Bjørndalen. Madshus has had what it calls “an extremely close relationship” with the former Olympic and World biathlon champion for more than 15 years. And Mr Bjørndalen recently began working as a consultant with Gore Wear.
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