YKK to showcase customisable zipper
22/01/2019
It said in the build-up to the event that the new product, called Prifa, allows brands and product designers to personalise and customise the zips they incorporate into their garments, bags and shoes.
“Personalisation is set to be huge trend across the fashion industry in 2020, which will see brands delivering a more tailored customer experience,” YKK said.
Options include printing customised colours on the tape and personalisation of elements with special logos or patters, meaning the Japanese company said that even the smallest detail of a garment can “reflect a brand’s vision”.
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