Adidas joins line-up at ISPO’s Digitize Summit - sportstextiles: Lea SportsTextiles

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Adidas joins line-up at ISPO’s Digitize Summit

04/06/2019
Speakers from adidas and Microsoft will headline ISPO’s Munich-based Digitize Summit, which aims to educate sporting goods companies on the best ways to “seize new digital opportunities”.

Christoph Rapp, manager of the ISPO Digitize Summit, said: “It seems like new means of communication is created every day. This changes consumer behaviour and the requirements faced by manufacturers and retailers. Digital know-how is becoming a core skill in many company divisions so that customers can be reached in the right way and processes can be efficiently designed.” 

Tim Janaway, senior vice-president at adidas Outdoor, and Steffen Hack, director of digital commerce outdoor at adidas, will discuss “digital in the real world”. 

Sebastian Lancestremere, president of the Global Sports Innovation Centre at Microsoft, will discuss how sports, driven by artificial intelligence, can be rethought. 

Stefan Herzog, general secretary of the Association of German Sporting Goods Retailers (VDS), will offer an overview of findings and recommendations for the industry.

The conference takes place on July 3 and 4.


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