Change for Eastman as Avra goes 100% recycled

17/06/2019
Eastman Chemical Company has said it will transform its Avra performance fibres by using 100% recycled PET material as feedstock for the range. It said on making the announcement that this move underscores its commitment to sustainability and the move towards a circular economy.

Enabled by a proprietary spinning technology, recycled Avra will offer fast drying times, wicking speeds and comfort at the same level as the brand’s previous virgin polyester product, but will help reduce waste by upcycling post-consumer recycled PET bottles.

“The vision for the Eastman Textiles platform is that all innovation will be sustainable,” said Ruth Farrell, director of marketing for textiles at Eastman. “We are excited to offer high-performance fibres made with 100% post-consumer recycled PET at a time when the activewear and outdoor industries are under pressure to move to a more circular way of operating.”

Fabrics made using Avra fibres can dry up to 50% faster than those made using convetional polyester, Eastman has said, while also offering “superior drape and remarkable softness”.