Vans targets Europe with top appointment
30/07/2019
Mr Bilodeau joined VF in May 2009 and helped increase VF’s business in region.
Prior to joining VF, Bilodeau was a partner at Sports Odyssee, a Canadian distributor of action sportswear, which until 2010 was the sole distributor for the Vans brand in Canada.
Doug Palladini, Vans brand president, said: “Michel has played an instrumental role in spearheading the growth and development of not only our Vans brand throughout Canada but also for other brands in the VF portfolio.
“As EMEA continues to be a critical growth region for the Vans brand, his extensive background and understanding of the marketplace will further enable our ability to grow and authentically connect with our consumers across the region.”
Vans shoes are sold in 84 countries and the company operates more than 2,000 retail locations.
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