First North American flagship store for Puma - sportstextiles: Lea SportsTextiles

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First North American flagship store for Puma

30/08/2019
Puma opened its first-ever North American flagship store on August 29, with Fifth Avenue in New York as the location.

The brand said the new store will focus on the technology aspects of Puma products and offer “innovative sports engagement zones”, a customisation studio and digitally connected offerings.

At the time of the opening, chief executive, Bjorn Gulden, said the new store’s location would allow Puma to connect with US and international customers. He said: “We’re committed to pushing the boundaries of sports, fashion and technology, and this store is the latest manifestation of that commitment.”


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