Rubik’s Cube meets athletic wear with Puma collaboration

30/09/2019
Rubik’s Cube meets athletic wear with Puma collaboration

The playful colors of an iconic 80s toy are about to become wearable, with this season’s collaboration between Rubik’s and Puma. Debuting next month, the Puma X Rubik’s line will feature sneakers, t-shirts and sweatshirts for adults and children, designed with the bold primary-colored palette of the Rubik’s cube.  

 

The line will launch globally 21 November on Puma’s website, in Puma stores and through some retailers. According to the company, personalisation will be available shortly after the official launch, though they did not elaborate on what that entails. A preview of the collection will be on display at the Rubik’s Pop-up-Shop in London 1-2 October.