Apparel technology company Alvanon has appointed Ton Wiedenhoff to the role of executive director for Europe. Ton Wiedenhoff will lead Alvanon’s European team, with responsibility for the business development and support of key apparel retail, brand and sourcing clients. 

He will also work closely with MOTIF, Alvanon’s online continual e-learning platform, to help client companies connect their apparel industry professionals to relevant skills and expertise.

Mr Wiedenhoff, who in based in the Netherlands, said he looks forward to “helping Alvanon’s clients effect real and necessary change to their people, products and processes in this digital age.”

With more than 30 years in supply chain organisation and integration, Mr Wiedenhoff has previously run his own consultancy company. He has also served as chief operating officer, managing partner and purchasing director of Dutch Brand House International BV, and he’s held senior roles for Swiss Fashion International and Global Fashion Group.