Osklen collaboration helps Polygiene build presence in Brazil

11/10/2019
Osklen collaboration helps Polygiene build presence in Brazil

Brazilian fashion brand Osklen and Swedish anti-odour technology provider Polygiene are partnering up to produce limited edition Osklen classic black t-shirts made with Polygiene-treated fabric. This move is part of Polygiene’s larger strategy of building its presence in Brazil. 

 

“As we recently entered the Brazilian market, the largest economy in Latin America,” said Polygiene CEO Ulrika Björk, “our focus is set to add a number of new partner brands from Brazil in the near future."

 

The partnership is a natural fit between the Brazilian brand, which actively advocates for conscious fashion and sustainable luxury, and Polygiene, whose stated mission is to turn fast consumables to durables with its garment treatment. 

 

"Osklen's way of prioritising social concern and preservation of natural resources aligns well with our sustainability strategy of minimising the use of resources and prolonging the life of garments,” said Ms Björk.