Lions-Canterbury partnership renewed for South A - sportstextiles: Lea SportsTextiles

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Lions-Canterbury partnership renewed for South Africa tour

21/11/2019
Sports brand Canterbury, part of the Pentland Group, has confirmed that it has renewed its partnership with the British and Irish Lions for the team’s tour of South Africa in 2021.

The Lions is a team made up of players from Ireland, Wales, England and Scotland. It goes on an official tour to the southern hemisphere every four years.

It will play eight matches in South Africa, including three international test matches against South Africa’s national team, the recently crowned world champions.

Dates of the matches are not yet available but Simon Rowe, Canterbury’s head of global sports marketing, said renewal of the partnership gave the brand “loads to feel good about”.

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