Champion and Coca-Cola launch colourful capsule collection
25/11/2019
The collection, according to statement from the collaborators, features logos of both brands with “reimagined vibrant colour schemes and designs inspired by American heritage, as well as the classic Coca-Cola bottle for a modern flare that resonates with today’s consumers”.
Pulling from Coca-Cola’s 1980s era brandmarks, elements such as Champion’s Reverse Weave feature elevated finishes, including high-gloss glass bottle artwork, embroidery and chenille touches for dimension.
“Collaborating with our friends at Champion was an obvious choice,” said Becky Anderson, senior licensing manager for The Coca-Cola Company. “This collection brings to life some of the things people love about both of our brands – vibrant colour, self-expression and fun.”
Image: Champion
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