Woolrich recreates blizzard conditions in NYC flagship store
18/12/2019
As in Milan and Rome’s instalments of the Original Snow Room, the New York location will include blizzard-like conditions with ice, falling snow and temps that dip down to -20° Celsius.
Artist Joshu Vides collaborated on the instalment, producing six hand-painted versions of a signature Woolrich jacket. Called the Joshua Vides x Woolrich GORE-TEX Storm Parkas, the parkas cost $1,500 each; proceeds from sales of the limited edition parkas go to The Bowery Mission, a charity providing meals, shelter and other care for the homeless and impoverished.
Image: One of the hand-painted Joshua Vides x Woolrich GORE-TEX Storm Parkas.