Woolrich recreates blizzard conditions in NYC flagship store

18/12/2019
Woolrich recreates blizzard conditions in NYC flagship store
New York customers of outerwear brand Woolrich can now try out the brand’s winter apparel in actual frigid conditions without ever leaving the store. The Original Snow Room, which is actually Woolrich’s third such instalment globally, has opened in the New York flagship. 

As in Milan and Rome’s instalments of the Original Snow Room, the New York location  will include blizzard-like conditions with ice, falling snow and temps that dip down to -20° Celsius.  

Artist Joshu Vides collaborated on the instalment, producing six hand-painted versions of  a signature Woolrich jacket. Called the Joshua Vides x Woolrich GORE-TEX Storm Parkas, the parkas cost $1,500 each; proceeds from sales of the limited edition parkas go to The Bowery Mission, a charity providing meals, shelter and other care for the homeless and impoverished.

Image: One of the hand-painted Joshua Vides x Woolrich GORE-TEX Storm Parkas.