Dark Ice Project adds The Woolmark Company to its technical partners
29/01/2020
More is known about the surface of the moon than the Arctic Ocean in winter, yet it provides a key barometer to the health of our planet, the Woolmark company said on making the announcement. This project will involve exploring new territory and making new discoveries in environmental science, for example in research to uncover how microplastics behave in the water, snow and ice.
The three explorers will embark on an unassisted six-month journey starting later this year, aiming to reach the geographical North Pole as the sun begins to rise in March 2021. They will travel first by boat, then ski for 70 days
Other technical partners for the project include adidas Terrex, Gore-Tex and Amsterdam-based textile innovation studio Byborre. The Woolmark Company and Byborre have developed a wool-rich baselayer and mid-layer system, using technical Merino yarns from Südwolle, providing next-to-skin comfort, breathability and protection from the elements.
Stuart McCullough, managing director of the Woolmark Company, said: “The Dark Ice Project not only reinforces our commitment to championing innovation at the fibre, processing and garment stage, but also highlights our dedication to promoting best-practice to ensure minimal impact on the environment. We are proud to have partnered with this group of like-minded global leaders in performance and innovation, challenging and inspiring us in new ways.”
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