Woolmark reduces licence fee to ‘support supply chain’

13/10/2020
Woolmark reduces licence fee to ‘support supply chain’
The Woolmark Company, a promotions body for Australian wool, has cut its annual licence fee in half “to support the supply chain in this tough economic climate”.

All licensees will be able to take advantage of the 50% reduction until June 2021, with the application fee also waived for new licensees who pay for their own product testing using an authorised laboratory. 

Woolmark managing director Stuart McCullough said: “The revised programme will allow licensees to navigate industry, consumer and economic challenges in the current climate and promote their wool and wool-rich products to our extensive global network.” 

This fee relief coincides with the launch of the Meaning Behind The Mark film, which details the five-step process products go through to earn the certification.

Credit: Woolmark