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‘Great out there’ becomes ‘great indoors’

08/04/2020
The #itsgreatoutthere campaign, a non-profit association set up by the European Outdoor Group, is adapting to current circumstances and is launching #outdoorsathome. 

Margo de Lang, policy officer at Its Great Out There, said: “We want to help keep you motivated to stay active and busy during the current difficult time. We're supporting #BeActiveAtHome, which was recently revealed by the European Commission, and in the UK, we are also collaborating with the Outdoor Industries Association (OIA) and Ordnance Survey for the new GetOutside-Inside hub.

“Like everyone in our sector, we love the outdoors and are finding it really tough while opportunities to enjoy our favourite places are so limited. With the #itsgreatoutthere website, we have a ready-made platform for sharing ideas and inspiration, so we’ve been able to adapt that for these extraordinary circumstances.

Material in the #outdoorsathome campaign will include:
Activation - at home activity ideas, videos and blogs
Education – advice about gear and gear maintenance, and upskilling ready for the next outdoor adventure
Entertainment – games, quizzes, challenges, links to movies, podcasts and other mountain culture
Inspiration – stories, destinations and links to websites for planning future trips.
The hub has also been built to run a monitored feed of any social media posts that mention #outdoorsathome.