Adriano Goldschmied collaboration creates ‘the perfect t-shirt’
Type One Tee is a blend of hemp and Tencel and is available via Kickstarter until August 5.
The "Recycrom" dye-stuffs are created by Officina +39 from post consumer waste apparel. The colour is extracted from chopped up old clothes and ground into powder.
Mr Lawrence said: “Over a phone call to catch up during Covid-19 Shelter At Home in California, Adriano and I began talking about ideas, and that's where the concept for the Type One Tee was born. We were anxious to give a positive message, and the time at home stimulated us to think about new ways to create a business starting from nothing.
“Your average cotton tee shirt is traditionally a weak product. When living in tees (like we do these days), we're wearing and washing them often enough to understand that they break down over time. Growing cotton also presents other issues, including the environmental impact from large amounts of water used for irrigation and the chemicals and pesticides used in most of these crops. Garments that aren't long lasting end up in landfills. According to the Environmental Protection Agency, although efforts are being made to recycle discarded clothing, this only accounts for 15% of the apparel that makes its way into landfills today.”
The supply chain has been carefully considered, with hemp sourced from China, the cut and sew taking place in the US and dyes from Italy.
The t-shirt is now available via Kickstarter. At the time of going to press they had raised more that $7,700 of a $10,000 goal.
You can follow the project’s progress on its website, www.acegoldgreen.com
