Reebok trainer aims to evoke exoskeleton

25/06/2020

Reebok’s latest collaboration with tech apparel brand  is said to explore the concept of an exoskeleton – “something that enables performance outside of the realm of natural biology but also honors the imperfections that make us human”.

The Zig Kinetica Horizon, with a slimmer silhouette designed specifically for women’s feet, has a breathable mesh upper and an updated version of Reebok’s Zig energy system. The Fusium Run 20 Sock is a running shoe that hugs the foot with a sock-like fit, while incorporating the brand’s Floatride Fuel for “high-rebound” cushioning.

“Growing up in the first generation of digital natives, I’m fascinated by the conflict between the immensity of what technology gives us access to and the limitations of what the human brain can actually process,” said Charli Cohen. “I think this gap is one of the key reasons that we’re in a mental health crisis. Bridging the gap relies on technology that works in harmony with our humanity. This technology should give us the tools we need to evolve as quickly as our environment, without overriding the imperfections that make us individuals. Innovation in sports performance technology already embraces these ideals.”