Men’s performance brand launches first women’s collection
03/03/2020
Said to have been “conceptualised and championed” by women who work for the brand, the collection is composed of pieces designed with Italian materials and breathable fabrics treated with GoldFusion technology—the same used for the men’s collection. It will include tanks, hoodies and joggers, as well as leggings that use sustainable fabric made from reclaimed and recycled fishing nets removed from oceans.
The collection aims to celebrate the power of women with Virginia Woolf's affirming quote, "No need to be anybody but oneself" emblazoned on inseams. A campaign featuring Dr Maya Angelou's poem "Phenomenal Woman" was created to launch in time for International Women's Day.
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