Matthew Wallace named COO of Rhone

18/11/2025
Performance apparel brand Rhone has announced the nomination of Matthew Wallace as its new Chief Operating Officer. He was formerly CEO and co-founder of DXM, a fashion tech company and has held senior positions at Walmart, PVH and Cerberus Capital. 

At Rhone, he will be in charge of finance, people, supply chain and operations and will also oversee technology to optimise efficiency, innovation and sustainable growth, the brand said.

Founded in 2014 by brothers Nate and Ben Checketts, Rhone will have 20 retail stores in the United States by the end of 2025.