In an ad that’s certainly of its time, the latest performance trainer from Reebok was conceived and executed in quarantine. Instead of athletes running through picturesque trails or engaged in competitions, a CGI version of mixed martial artist Conor McGregor moves throughout a house strewn with children’s toys that come alive to battle him.

The Zig Kinetica — which pulls together the brand’s three-part energy system, responsive cushioning, and ‘energy bands’ of rubber that expand and contract for a springback response — comes in unisex sizing.

The shoes are a collaboration between the sports brand and designer label Chromat, which said the bold colours and technical aspects were drawing from ideas of deep sea and space exploration.

Share this story: