PrimaLoft tech awarded ‘Innovation of the Year’ from Outdoormarkt

16/07/2020

Primaloft has been awarded the outdoor.markt-Trophy 2020 “Innovation of the Year” from Germany-based Outdoormarkt for its PrimaLoft Bio technology.

The technology, which PrimaLoft said is designed for a variety of outdoor and lifestyle purposes, will be available in autumn.

The outdoor.markt Trophy 2020 is usually awarded as part of the Outdoor by ISPO trade fair. However, cancellation of the event due to the coronavirus pandemic led editor-in-chief Wilfried Spürck to award the winners via a video conference.