Mike Joyce (pictured), president and CEO of PrimaLoft, said: “We view our partnership with Shanghai Challenge through the lens of two primary goals: to expand our technology platforms into the fabric side of our business, and to collaborate with an industry leader in knit goods to offer cutting edge material technology to customers and consumers at a competitive price point.”

Shanghai Challenge will manage managing the production and operational services for all PrimaLoft fabric products while PrimaLoft will focus on innovation.

“With new market dynamics in play we had to ask, how can PrimaLoft become more effective as a partner to our customers?” added Mr Joyce. “This partnership will allow PrimaLoft to accelerate our long-standing focus on innovation and sustainability, enabling us to continue to provide market-driven product solutions.”