Luxury motor brand partners with outdoor label - sportstextiles: Lea SportsTextiles

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Luxury motor brand partners with outdoor label

28/01/2020
Luxury motor brand partners with outdoor label
Two British brands — premium sports utility vehicle makers Land Rover and outdoor clothing brand Musto — have signed a five-year global licence agreement for a range of apparel. 

Musto’s new licenced range, which will launch for the autumn/winter 2020 season, will include apparel, footwear and luggage developed in collaboration between the two brands. 

Included in the range are a parka with three-layer Gore-Tex fabric (pictured) and the Welded-Thermo jacket with RECCO integrated reflective antenna that helps rescue teams locate the wearer. The jacket has PrimaLoft Cross Core insulation technology and is fitted with aerogel-lined pockets to protect mobile phones, enabling them to maintain battery power for longer. 

The new product range was revealed at ISPO in Munich, though it’s an extension of the 24-piece Above and Beyond collection that launched (alongside the new Land Rover Defender) at the Frankfurt Motor Show in September. 


Related stories:

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H&M ups ski performance with rescue technology 05/11/2024
Primaloft selects Chinese partner to produce fabrics 17/09/2020
Success for ISPO Munich 2020 30/01/2020
Musto takes inspiration from latest Land Rover design 11/09/2019
Timberland appoints new footwear design chief 08/02/2019
Henri Lloyd prepares for relaunch in 2019 07/12/2018

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