It said: “Much of our traceability efforts are focused on how our leather is sourced. One of our valued partnerships is with the Leather Working Group’s Animal Welfare Group (AWG). The primary objective of the AWG is education of the leather value chain on animal welfare. This group prioritises their efforts around traceability, protocols, assurance schemes, and risk mapping.”

It can trace all sheepskins and the “vast majority” of other hides to country of origin.

Its most used textile fibre is re-purposed wool, which is harvested from the twinface sheepskin then woven into UGGpure proprietary technology. It claims this is a more responsible material because it reduces the use of virgin wool, uses less water, less energy, and emits less CO2 when compared to virgin market wool. 

It also sets out details of a regenerative farming project through a partnership with non-profit The Savory Institute, as well as carbon accounting and reduction measures in line with the Paris Agreement goals through Science Based Targets.

In 2016, Ugg, as part of Deckers Brands, joined the United Nations Global Compact (UNGC). As part of the UNGC commitments, the brand set targets relating to waste, water, materials, chemicals, climate and clean energy, and human rights and equality.

Andrea O’Donnell, president of Ugg and Koolaburra, said: “We want to be transparent so that our community can hold us accountable and we hope to inspire others along the way.”