As in previous years, Icelandic outdoor brand 66⁰North is encouraging its customers to take part in Glacier Friday instead of Black Friday, with 25% of all online sales from November 27 to November 30 going towards funding glacier protection projects across Iceland.

“Icelandic glaciers are one of the reasons we exist as a company and we want to protect them,” 66⁰North said. “Glaciers dominate the landscape in so many parts of Iceland. They are the view from our home and our destination during the weekend. They shaped our mountains and created our rivers which carve up the landscape and make our country extraordinary.”

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