Sales of its Gore-Tex range increased a third during the autumn compared with the year before, and the company said its new designs reflect this surge, as well as styles for ‘working from home’.

Giles Coulson, head of research and development at Hotter Shoes, joined the firm 18 months ago and has since been involved with the design and development of more than 150 styles. Coulson has been instrumental in introducing BASF’s Infinergy cushioning technology to Hotter’s products. 

He said: “Our recent product ranges have been inspired by athletic footwear. I’m passionate about the benefits that technology can build into footwear design, like a 45% energy return for consumers. The recent investment in cutting-edge technology at Hotter Shoes has been instrumental in enabling us to react strongly to the recent change in consumer trends.”